sep. 6, 2023

Varb and GGP join forces and go dynamic and digital

New at the trade fair floor: additional visibility for participants of trade fair GrootGroenPlus on 4-6 October thanks to large interactive screens at the trade fair floor. In the past 7 years, a strong connection is formed between trade fair GrootGroenPlus and online trade platform Varb, and together they create a lot of physical and digital visibility of the current offer.

The next fall edition of the trade fair will have a scoop! Digital interactive screens will be present at strategic points at the trade fair complex, which allows trade fair visitors to search for and check out the digital product offering. We are very happy and proud do be able to deepen the partnership, and to continue to surprise all of our participants with the unique benefits of this cooperation.

How it works
The digital trade fair has been an addition to the physical trade fair for years. With the combination of Varb, the green participant enters its green products, which are visible at the website and in the GGP trade fair app right away. And as of this year, they will also be presented at the trade fair, via interactive screens!

One week prior to the physical edition, the current offer is visible. It will remain online until 21 October 2023. Visitors will use it to prepare for their visit, and afterwards, they will be able to check out the full assortment of all participants.

The screens at the trade fair enable the visitor to find the right products and the participant offering them right away. They can also use the interactive trade fair floor plan to check out all the participants and their offers.

Online trade platform Varb
As an online trade platform, Varb facilitates supply and demand in all outdoor green, which allows for an efficient way of purchasing and selling green products. With over 950 participating companies, the offer at Varb consists of a wide assortment of tree nursery products, perennials, and flower bulbs. On average, 15,000 different products are offered through Varb every day. Varb can be found at GGP, alongside the red route.

Trade fair GrootGroenPlus
The 33rd edition of the international trade fair GrootGroenPlus will take place at a new location in Zundert (Treeport 402, 4891 PZ Rijsbergen). It is a trade fair with over 250 participants, including growers, traders, manufacturers, and suppliers of machinery and equipment, and numerous suppliers from the Netherlands and Belgium, all keeping you informed of the latest developments. Please register for your free visit via the website of GrootGroenPlus. 

Samenwerking GGP en Varb EN(3).png

Opening hours

Wednesday 4 October

09.00 - 18.00 h

Thursday 5 October

09.00 - 18.00 h

Friday 6 October

09.00 - 18.00 h


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Postbus 369
4880 AJ Zundert, NL

T: +31(0)76-5977984 E:

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